Concept study 06 / Identity

Northline.

A precise visual identity for a fictional architecture practice. A measured grid, a directional mark, and one red rule create a system for stationery and project presentations.

Discipline: Architecture · Visual identity
Studio: Driftwood Digital
Project type: Self-initiated concept / Imagined brand

Enlarge artwork ↗

The brief

Express an architectural practice through structure, proportion, and material restraint.

The idea

The letter N is reduced to three structural strokes. Thin plan-like lines turn a simple identity into a useful layout system.

The exploration

Monogram · Business cards · Letterhead · Project-cover study

Northline: The visual language / Typography, symbol & palette — The visual language / Typography, symbol & palette

Northline: The wider world / Poster & small-format applications — The wider world / Poster & small-format applications

Illustrative concept artwork. Final copy, materials, dimensions, and production specifications would be developed for an actual commission. This is an original studio study, not a commissioned client project.

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Table No. 4 ↗

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