Softspace.
A movement-and-wellness studio concept with an airy, deliberately gentle identity. Open letterforms, overlapping arches, and lavender neutrals make room for a softer pace.
Enlarge artwork ↗The brief
Create a calm identity that feels welcoming, contemporary, and unhurried.
The idea
Two overlapping arches become an abstract space to enter. Soft contrast and generous spacing carry the feeling through appointment cards and studio signs.
The exploration
Symbol and wordmark · Appointment card · Studio-sign study
Enlarge ↗
Enlarge ↗Illustrative concept artwork. Final copy, materials, dimensions, and production specifications would be developed for an actual commission. This is an original studio study, not a commissioned client project.
Studio Post ↗
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