Concept study 09 / Editorial

Common Ground.

An independent journal concept exploring spaces, objects, and how we live together. Expressive cover typography opens into a measured, readable editorial grid.

Discipline: Design journal · Editorial direction
Studio: Driftwood Digital
Project type: Self-initiated concept / Imagined brand

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The brief

Build a design journal with a strong cover presence and an inviting interior rhythm.

The idea

An oversized masthead creates recognition. A geometric still life becomes the cover story, while clear folios and broad margins organize the pages.

The exploration

Cover study · Contents page · Feature-spread concept

Common Ground: The visual language / Typography, symbol & palette — The visual language / Typography, symbol & palette

Common Ground: The wider world / Poster & small-format applications — The wider world / Poster & small-format applications

Illustrative concept artwork. Final copy, materials, dimensions, and production specifications would be developed for an actual commission. This is an original studio study, not a commissioned client project.

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