Concept study 10 / Identity

Good Things.

A cheerful local-market concept built from big friendly type and simple produce illustrations. The identity is made to work on a shopping bag, a shelf label, or a small social tile.

Discipline: Local market · Retail identity
Studio: Driftwood Digital
Project type: Self-initiated concept / Imagined brand

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The brief

Create a lively market identity with the flexibility to cover groceries, flowers, and everyday essentials.

The idea

Rounded stacked typography supplies the warmth. A small illustrated pear brings the system back to real, simple things.

The exploration

Wordmark · Shopping-bag concept · Shelf label · Social tile

Good Things: The visual language / Typography, symbol & palette — The visual language / Typography, symbol & palette

Good Things: The wider world / Poster & small-format applications — The wider world / Poster & small-format applications

Illustrative concept artwork. Final copy, materials, dimensions, and production specifications would be developed for an actual commission. This is an original studio study, not a commissioned client project.

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