Concept study 01 / Print

Form & Field.

An anniversary invitation for an imagined furniture, art, and decor shop. Warm paper, architectural type, and an illustrated lounge chair turn a neighborhood postcard into something worth keeping.

Discipline: Retail identity · Anniversary mailer
Studio: Driftwood Digital
Project type: Self-initiated concept / Imagined brand

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The brief

Make a third-anniversary invitation feel as considered as the objects inside the store.

The idea

A generous editorial grid balances a warm invitation with a sculptural chair illustration. Terracotta details lead the eye from the anniversary to the visit.

The exploration

9 × 6.5 inch postcard front and reverse · Store identity study · Window-sign concept

Form & Field: The visual language / Typography, symbol & palette — The visual language / Typography, symbol & palette

Form & Field: The reverse-side layout / 9 × 6.5 inch postcard — The reverse-side layout / 9 × 6.5 inch postcard

The postcard is a visual concept. Final dimensions, bleed, mailing panel, indicia, and stock would be confirmed with the chosen printer and mailing service before production. This is an original studio study, not a commissioned client project.

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