Concept study 02 / Music

Lowlight.

A fictional independent label with an after-dark point of view. Concentric forms, electric orange, and restrained typography connect record sleeves, release artwork, and listening-session posters.

Discipline: Record label · Sleeve system
Studio: Driftwood Digital
Project type: Self-initiated concept / Imagined brand

Enlarge artwork ↗

The brief

Give a small record label a recognizable sleeve system that can shift with every release.

The idea

A single orbit becomes a record groove, a setting sun, and a signal. Repeated circles create depth without relying on artist photography.

The exploration

12-inch sleeve studies · Center labels · Release poster

Lowlight: The visual language / Typography, symbol & palette — The visual language / Typography, symbol & palette

Lowlight: The wider world / Poster & small-format applications — The wider world / Poster & small-format applications

Illustrative concept artwork. Final copy, materials, dimensions, and production specifications would be developed for an actual commission. This is an original studio study, not a commissioned client project.

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Tidepool ↗

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