Concept study 03 / Packaging

Tidepool.

A botanical-care concept inspired by waterlines and tidal pools. An irregular pebble mark and clean labels create a tactile, calm family of cartons and bottles.

Discipline: Botanical care · Packaging
Studio: Driftwood Digital
Project type: Self-initiated concept / Imagined brand

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The brief

Create a personal-care range that feels botanical without the familiar crowded leaf motif.

The idea

A soft, off-center pebble anchors the identity. Deep green typography contrasts with sea-glass tones and a small flash of citron.

The exploration

Wordmark · Bottle and carton studies · Product-information hierarchy

Tidepool: The visual language / Typography, symbol & palette — The visual language / Typography, symbol & palette

Tidepool: The wider world / Poster & small-format applications — The wider world / Poster & small-format applications

Illustrative concept artwork. Final copy, materials, dimensions, and production specifications would be developed for an actual commission. This is an original studio study, not a commissioned client project.

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