Concept study 04 / Campaigns

Off Hours.

A fictional evening festival built around oversized typography and kinetic geometry. A flexible poster series moves from purple and acid yellow to a punch of vermilion.

Discipline: Music & culture · Poster campaign
Studio: Driftwood Digital
Project type: Self-initiated concept / Imagined brand

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The brief

Build an unmistakable festival identity that reads from across the street and in a phone feed.

The idea

Big condensed forms do the talking. Slanted stripes suggest a sound system in motion; small schedule typography supplies the counter-rhythm.

The exploration

Poster series · Social launch tiles · Event-pass concept

Off Hours: The visual language / Typography, symbol & palette — The visual language / Typography, symbol & palette

Off Hours: The wider world / Poster & small-format applications — The wider world / Poster & small-format applications

Illustrative concept artwork. Final copy, materials, dimensions, and production specifications would be developed for an actual commission. This is an original studio study, not a commissioned client project.

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