Concept study 05 / Identity

Sunday Press.

A cafe identity that feels like a well-loved Sunday newspaper. A rising sun, espresso-brown lettering, and cream paper carry through menus, takeaway cups, and loyalty cards.

Discipline: Neighborhood cafe · Brand world
Studio: Driftwood Digital
Project type: Self-initiated concept / Imagined brand

Enlarge artwork ↗

The brief

Make a neighborhood cafe feel familiar before the first visit.

The idea

A custom sunrise motif meets an unhurried serif wordmark. A newspaper-inspired menu gives practical information its own quiet rhythm.

The exploration

Wordmark and symbol · Menu · Cup graphic · Loyalty-card study

Sunday Press: The visual language / Typography, symbol & palette — The visual language / Typography, symbol & palette

Sunday Press: The wider world / Poster & small-format applications — The wider world / Poster & small-format applications

Illustrative concept artwork. Final copy, materials, dimensions, and production specifications would be developed for an actual commission. This is an original studio study, not a commissioned client project.

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Northline ↗

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